"You Are Not Alone"

Interesting work conversation yesterday (I work in advertising, for those of you who don't know):

Work colleague: "Do you know what research shows is the email subject line that gets the most people to open and read the email?"

Me: "It's probably got the word 'free' in in somewhere." (So cynical. Ugh.)

Work colleague: " No. It's: 'You Are Not Alone.'"

I totally buy it, too. Isn't that all any of us ever want to hear?

XOXO