FAQ Fridays: My Freelance Career
Q: What do you do for work?
A: I do freelance work in advertising as a copywriter/Creative Director.
Q: What does that mean, exactly?
A: I come up with the ideas for advertising campaigns/digital media, and/or do the writing needed to implement them.
Q: Do you come up with the ideas yourself?
A: No, I work as a team with an Art Director.
Q: Where do you work?
A: Generally out of my house, although sometimes I'll travel to be at an agency on-site or for some other reason (conventions, etc.).
Q: Is it hard to find clients?
A: I have been extraordinarily lucky and tend to have just a few steady clients at a time, working with them for years. Right now I'm working with 5 groups (out of San Francisco, Silicon Valley, San Diego, Denver, and Boston).
Q: How did you get this gig?
A: I worked at a REALLY good advertising agency in San Francisco (and that part was pure luck...I honestly would've gone to any agency that would have hired me...but ended up at one of the best in the country). I got trained by some amazing people, and made a ton of contacts. I've been freelancing almost 10 years now, and every single job I've had has come from those contacts in one way or another.
Q: So because you freelance does that mean you work weird hours and stuff?
A: Actually, I may sneak out for an hour or two here and there, but I'm pretty much a 9–5 Monday-Friday girl.
Q: Do you get lonely working at home?
A: A little. More so over the past year or two than I used to.
Q: What's your favorite thing about what you do?
A: I love the freedom. I work with a lot of people that are friends on a personal level and that's cool. I love making something cool. And I do work sometimes on websites or other programs that help people with a specific health condition (eg cancer) get the information they need to take better care of themselves....that work is really gratifying.
Q: What's the hardest thing about what you do?
A: For me it's been keeping my hours under control. For years I worked way over 40 hour weeks, partly because I have a hard time saying no, and partly because I was always scared the job I was being offered would be the last one. I don't have that fear so much anymore, which has helped me get on a more reasonable schedule. Plus my husband doesn't want to be married to a workaholic, so he's helped me reign in my hours, as well.
Q: What would you do if you weren't doing this?
A: If I were to take a full-time job in advertising, it would be as a Creative Director at an ad agency (and I know just where I'd want to go). I also have dreams of leaving advertising altogether to run a flower shop or a funky little motel or a coffee shop. I'd also love to figure out a way to get someone to pay me to snowboard and/or make creative stuff all day. Sigh. A girl can dream...
Oh, and also once we have a kid or two, I don't want to stop working entirely, but I want to cut way back. My husband's going to be done with school, too, in a year, which'll help make that a reality.
Q: What advice would you give to someone who wanted to do what you do?
A: I'm sure there are lots of ways to get into this line of work, but all I know is the path I followed: Work hard, get trained at the best agency you can find, do a good job, go out of your way to cultivate relationships...keep everyone's contact information and don't be afraid to call on these people for help. And that goes both ways...help anyone who asks it of you.
Hope everyone has a fantastic weekend! :)
XO
Image Credit: {Damian Ward}
FAQ Fridays: Cupcake Royale
Q: Why are you missing Cupcake Royale?
A: I miss Seattle’s great coffee shops in general--with their amazing coffee and hip décor--but Cupcake Royale stands out because they’ve also got yummy cupcakes!
Q: What’s your favorite Cupcake Royale location?
A: It’s kind of a tie between Madrona (which I love because I used to live in the neighborhood, although that was years before it was hip enough to have a cool cupcake store) and Ballard (another neighborhood I’ve spent a lot of time in).
Q: What’s your favorite cupcake flavor?
A: So boring, but vanilla with pink frosting. Yum.
Q: OMG, how cool is their copywriting?
A: Their copywriting is too cute. Here’s the sticker that they stick to boxes of cupcakes:
The Proper Care & Handling of a Cupcake Royale
Please don’t scare the cupcakes by tipping or shaking the box. For fresh and happy cupcakes, do not store in the refrigerator of leave them out in the sun. And for the love of home-baked goodness, do not wait to eat your delicious cupcakes – ENJOY THEM TODAY!
And the note on their glass display case in their West Seattle store:
Hey kids (and you uber-excited adults):
Thanks for not scaring the cupcakes by banging on the glass.
Q: What’s your perfect Cupcake Royale scenario?
A: A drizzly afternoon sitting on the couch they have in Madrona having cupcakes and lattes with my BFF.
Happy Friday, everyone! :)
Image Credit: Rachel from Cupcakes Take the Cake.
(Check out her blog HERE.)